The 2019 FCA Association Executives' Conference is less than a month away. See below to learn more about speaker Hilary Marsh, and why we're excited to have her talk content strategy with association executives!
In today's day and age, competition for our member companies' attention is stiffer than ever. That is why it is critical for association's to have an effective content strategy that helps ensure they're providing content that grabs their members' attention while providing the value they need.
Hilary Marsh is president and chief strategist of Content Company, a content and digital strategy consultancy. She is one of three co-authors of an ASAE (American Society of Association Executives) report titled, "Association Content Strategies for a Changing World." Hilary will share content strategy insights she has gained through working on the report and in her position with the Content Company. Her insight will help attendees develop or enhance effective content strategies.
The 2019 Association Executives' Conference is being held at Idaho's Couer D'Alene Resort from Sept. 10-11. This event provides association leaders the opportunity to network, share and discuss the issues and challenges contractor associations face.